Information and Communication Platform as a Complex Approach for Solving Information Asymmetry Problems

This research is aimed to analyse existing information asymmetry problems between business market participants, to define different dependences caused by the lack of information in business and develop complex approach for solving information asymmetry problems. The authors identified information asymmetry characteristic features, its role and impact on business development. The article reveals the risks and consequences of using distorted data flows for different business processes within organizations. Effects of information asymmetry on business were proven through conducted research in order to analyze problems of undertaking research activities of different educational institutions and underline features of doing business by SMEs. The authors developed the Information and Communication platform model as a way for reduction the information asymmetry level offering a complex approach for solving different types of information asymmetry problems.